Media Summary: Hey Gerald since you're the class chess champ I'm picking you to pick the champion chip Check the letters on the sweaters. Subliminal message? The "nerd" is Ricky Paull Goldin. Spot for the Frito-Lay potato chips that are "ridges above the rest".
Ruffles Ad 1982 - Detailed Analysis & Overview
Hey Gerald since you're the class chess champ I'm picking you to pick the champion chip Check the letters on the sweaters. Subliminal message? The "nerd" is Ricky Paull Goldin. Spot for the Frito-Lay potato chips that are "ridges above the rest". Spot for the potato chip brand's new "Bacon & Sour Cream" flavor. Spot for the Frito-Lay potato chips' new sour cream and onion variety...it's "a delicious new wrinkle"!
