Media Summary: This week we look at one of the other most important questions on the minds of marketers - how do Most marketing teams measure what happened. Far fewer measure what they actually caused. In this Optimove Connect 2026 ... Michael Kaminsky is the Co-founder and Co-CEO of Recast, a marketing measurement platform that helps brands optimize their ...
Incrementality Attribution - Detailed Analysis & Overview
This week we look at one of the other most important questions on the minds of marketers - how do Most marketing teams measure what happened. Far fewer measure what they actually caused. In this Optimove Connect 2026 ... Michael Kaminsky is the Co-founder and Co-CEO of Recast, a marketing measurement platform that helps brands optimize their ... Are your marketing efforts truly driving new business, or just getting credit for sales that would have happened anyway? Dive into ... In this conversation, Josh Newman explains how one overlooked setting tied to Moving beyond last click and solving for cross channel
Stop trusting Meta's ROAS blindly — it's costing you money in 2025.If you're scaling Meta ads (Facebook + Instagram) based only ... Want my agency to improve your ROI and run Ads for you? Book a consultation here: Want ... Motion: In this video, we're breaking down
